Privacy policy

AFF Inc. (hereinafter referred to as "our company") has established the following privacy policy (hereinafter referred to as "this policy") regarding the handling of users' personal information in the services provided on this website (hereinafter referred to as "this service").

Article 1 (Personal Information)

"Personal information" refers to "personal information" as defined in the Personal Information Protection Act, which means information about a living individual that can identify a specific individual based on the name, date of birth, address, telephone number, contact information, and other descriptions contained in such information, as well as information that can identify a specific individual from such information alone (personal identification information), such as data related to appearance, fingerprints, voiceprints, and health insurance card number.

Article 2 (Method of Collection of Personal Information)

When users register for service, our company may ask for personal information such as name, date of birth, address, telephone number, email address, bank account number, credit card number, and driver's license number. We may also collect transaction records and payment information, including personal information, between users and our business partners (including information providers, advertisers, and ad recipients; hereinafter referred to as "Business Partners").

Article 3 (Purpose of Collection and Use of Personal Information)

Our purposes for collecting and using personal information are as follows:

  • To provide and operate our services
  • To respond to user inquiries (including verifying user identity)
  • To send emails regarding new features, updates, campaigns, etc. for the services users are using, as well as information about other services provided by our company
  • To contact users as necessary, such as for maintenance and important announcements
  • To identify and deny use to users who violate our terms of use or who attempt to use our services for fraudulent or improper purposes
  • To allow users to view, change, or delete their registration information and view usage status
  • To bill users for paid services
  • Purposes incidental to the above purposes of use

Article 4 (Changes to Purposes of Use)

  • We will change the purpose of use of personal information only if it is reasonably determined that the new purpose is relevant to the previous purpose.
  • If we change the purpose of use, we will notify users of the new purpose using our prescribed method or publish the new purpose on this website.

Article 5 (Provision of Personal Information to Third Parties)

  • We will not provide personal information to third parties without the user's prior consent, except in the following cases: However, this does not apply when permitted by the Personal Information Protection Act or other laws and regulations.
    • When it is necessary to protect a person's life, body, or property, and it is difficult to obtain the individual's consent.
    • When it is particularly necessary to improve public health or promote the healthy development of children, and it is difficult to obtain the individual's consent.
    • When it is necessary to cooperate with a national or local government agency, or a person commissioned by them, in carrying out duties prescribed by law, and obtaining the individual's consent would likely hinder the performance of such duties.
    • When the following items have been notified or publicly announced in advance and our company has filed a notification with the Personal Information Protection Commission.
      • The purpose of use includes provision to a third party.
      • The data items to be provided to a third party.
      • The means or method of provision to a third party.
      • Suspending provision of personal information to a third party at the individual's request.
      • The method of accepting the individual's request.
  • Notwithstanding the provisions of the preceding paragraph, the recipient of such information will not be considered a third party in the following cases.
    • When we outsource all or part of the handling of personal information to the extent necessary to achieve the purpose of use.
    • When personal information is provided in connection with business succession due to a merger or other reason.
    • When personal information is jointly used with a specific party, we notify the individual in advance or make readily available to them the details of the joint use, the items of personal information to be jointly used, the scope of the joint users, the purpose of use by the users, and the name or designation of the person responsible for managing the personal information.

Article 6 (Disclosure of Personal Information)

  • When an individual requests disclosure of their personal information, we will disclose it to them without delay. However, if disclosure would fall under any of the following, we may not disclose all or part of the information. If we decide not to disclose it, we will notify you of this decision without delay. A fee of 1,000 yen will be charged per disclosure of personal information.
    • When there is a risk of harm to the life, body, property, or other rights and interests of the individual or a third party.
    • When there is a risk of significant interference with the proper performance of our business.
    • When there is a violation of other laws and regulations.
  • Notwithstanding the provisions of the preceding paragraph, as a general rule, we will not disclose information other than personal information, such as historical information and characteristic information.

Article 7 (Correction and Deletion of Personal Information)

  • If the personal information held by us by our company is incorrect, the user may request that we correct, add, or delete the personal information (hereinafter referred to as "Correction, etc.") in accordance with the procedures established by our company.
  • If we receive a request from a user as set forth in the preceding paragraph and determine that it is necessary to comply with the request, we will correct the personal information without delay.
  • When we make Corrections, etc. pursuant to the provisions of the preceding paragraph or decide not to make Corrections, etc., we will notify the user without delay.

Article 8 (Suspension of Use of Personal Information, etc.)

  • If an individual requests the suspension of use or deletion of personal information (hereinafter referred to as "Suspension of Use, etc.") on the grounds that the personal information is being handled beyond the scope of the purpose of use or has been obtained by improper means, we will conduct the necessary investigation without delay.
  • If, based on the results of the investigation under the preceding paragraph, we determine that it is necessary to comply with the request, we will Suspend Use, etc. of the personal information without delay.
  • If we Suspend Use, etc. pursuant to the provisions of the preceding paragraph, or if we decide not to Suspend Use, etc., we will notify the user without delay.
  • Notwithstanding the preceding two paragraphs, if Suspension of Use, etc. would be costly or would otherwise be difficult to implement, and if alternative measures necessary to protect the user's rights and interests are available, we will take such alternative measures.

Article 9 (Provision of Personal Information to Third Parties)

In order to provide users with more relevant advertisements and content, we may provide information such as users' browsing history, service usage history, and ad viewing and clicking history (hereinafter referred to as "personal information") to third parties such as advertising distributors.
This information is used to display advertisements based on users' interests, measure their effectiveness, and improve our services.
Recipients of this information include Google LLC, Meta Platforms, Inc., and LINE Yahoo Japan Corporation.
When providing this information, we comply with laws and regulations and exercise due consideration for user privacy.

■ Regarding site retargeting using SoftBank device IP addresses, we may send the following information to SoftBank Corp. to improve the delivery of Yahoo! Ads:
・Recipient Company Name: SoftBank Corp.
・Purpose of Use: To improve Yahoo! Ads delivery
・Information Transmitted:
Device Information (Country/Region Information, Communication Environment, etc.)
History Information (Browser History, etc.)
・User Opt-Out Link:https://www.softbank.jp/privacy/personaldata/utilization/ads/

If you wish to stop providing your personal information to third parties, you may do so using the method specified separately by us.

Article 10 (Use of access analysis tools)

We use "Microsoft Clarity" provided by Microsoft Corporation to understand website usage and to help improve our services.
Through Clarity, behavioral data such as the pages viewed by users, time spent on the site, route taken, and click operations is sent to Microsoft, but this information does not identify individuals.
We use the analysis results provided by Microsoft to improve the usability of our website and our services.
In addition, the collected information is managed in accordance with Microsoft's privacy statement and may be used for purposes such as delivering advertisements to the company.
For more information, please refer to the following:
"Microsoft Privacy Statement"
（External site:https://www.microsoft.com/privacy/privacystatement）

Article 11 (Changes to Privacy Policy)

  • The contents of this Policy may be changed without notice to users, except as otherwise specified by law or otherwise in this Policy.
  • Except as otherwise specified by us, the revised Privacy Policy will take effect upon posting on this website.

Article 12 (Contact Information)

For inquiries regarding this Policy, please contact the following contact information.
Address: 1-40-1 Horiuchicho, Omiya-ku, Saitama City, Saitama Prefecture, Japan, 1F
Company Name: AFF Co., Ltd.
Contact: 048-641-1898
Email Address: info@asiafashionfair.jp